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Yes Madam, an at-home beauty and wellness platform, reported a 69% year-on-year increase in revenue to ₹79.4 crore in Q2 FY27, compared with ₹47 crore in the corresponding quarter last year. Its net transaction value (NTV) grew 75% to ₹165.8 crore during the quarter.
On a sequential basis, revenue increased 11% from ₹71.7 crore in Q1 FY27, while NTV rose 12% from ₹148.1 crore. The company’s revenue has grown 3.9 times between Q2 FY25 and Q2 FY27, taking its annualised revenue run rate to ₹402 crore. Its annualised NTV run rate stands at ₹836 crore.
Founded in 2016 by Mayank Arya, Aditya Arya and Akanksha Vishnoi, Yes Madam operated without external institutional funding for nearly a decade before raising ₹50 crore from Info Edge Growth earlier this year. The funding marks a new phase in the company’s expansion.
The platform currently operates in more than 55 cities and has a network of over 10,000 service professionals. It fulfils more than 3.5 lakh bookings every month, according to the company.
Yes Madam attributes its growth to its focus on convenience, hygiene, transparent pricing and service innovation. Its initiatives include single-use mono-dose kits and a pricing model that separates product costs from service charges.
The company has also expanded its service portfolio to include premium Korean-inspired beauty treatments, alongside salon services, skincare, grooming, spa and wellness offerings.
Commenting on the performance, Aditya Arya, co-founder and chief executive officer of Yes Madam, said the company had built its business over nearly a decade without external funding by focusing on customers, service partners and measured expansion.
“Our performance in Q2 FY27 reflects how far we have come and the foundation we have built over the years. As we enter our next phase of growth, our ambition is to offer a comprehensive range of beauty and wellness services and make Yes Madam the first name that comes to mind whenever consumers think of beauty services,” Arya said.
Yes Madam plans to broaden its beauty and wellness portfolio, strengthen its network of service professionals and invest in technology while increasing its presence in existing markets to reach more customers.
The company’s growth comes amid increasing competition in India’s at-home beauty services segment, where convenience, accessibility and customer experience remain important factors in attracting and retaining customers.
