Titan Forms Signature Jewellery Holdings to Oversee Damas Operations Across GCC

Titan Company Ltd, India’s leading lifestyle and jewellery enterprise, has announced the formation of a new wholly owned subsidiary, Signature Jewellery Holdings Ltd, to act as the holding company for Damas Jewellery’s business across the Gulf Cooperation Council (GCC) region.

The new entity, incorporated in the Dubai International Financial Centre (DIFC), will consolidate and oversee all of Damas’s jewellery operations in the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. The formation of Signature Jewellery Holdings follows Titan’s recent agreement to acquire a 67 per cent stake in Damas’s GCC operations for approximately AED 1.04 billion (₹2,438 crore). The remaining 33 per cent stake will be acquired after December 2029, subject to agreed terms.

Titan said the creation of Signature Jewellery Holdings represents a significant step in strengthening its international presence and establishing a streamlined corporate structure to manage its growing global portfolio. The subsidiary will serve as a strategic platform to integrate Damas’s long-standing brand equity with Titan’s expertise in product design, sourcing, and retail management.

Founded in 1907, Damas Jewellery is one of the Middle East’s most trusted jewellery brands, operating over 140 stores across the region. With the new holding company in place, Titan expects to drive synergies, enhance brand visibility, and expand its footprint among diverse consumer segments in the Gulf market.