Puma appoints Ronald Reijmers as VP, global retail

Reijmers has almost three decades of experience in the sports industry, holding various leadership positions in retail strategy and management at Nike, Adidas, and, most recently, Gymshark.  He will report to Chief Commercial Officer Matthias Bäumer.

To accelerate growth and sharpen its focus, Puma also reported it is “evolving its organizational set-up by splitting its direct-to-consumer business into two dedicated Global Retail and Global E-Commerce focus areas.” Erik Janshen, who previously oversaw both areas, has decided to leave Puma to pursue new professional challenges outside the company.

“Ronald is a highly experienced leader with a strong track record across the industry, who will bring a deep global expertise in retail strategy and operations and help us build momentum in our global retail channel,” said Bäumer. “I want to thank Erik for building a strong foundation for a more holistic and profitable direct-to-consumer business and wish him all the best for the future.”

Puma will announce new leadership for its global e-commerce channel in the coming weeks.