Jaypore Opens New Store at Colaba Causeway, Mumbai

Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited, has expanded its retail presence in Maharashtra with the launch of a new store at Colaba Causeway, Mumbai. This opening marks the brand’s 8th store nationwide and strengthens its footprint in one of Mumbai’s most prominent high-footfall retail districts.

Located at 14, Balaji Bhawan, Harbour View, the new Jaypore store spans 1,037 sq ft. Colaba Causeway’s reputation as a culturally vibrant shopping destination, frequented by both local shoppers and tourists, makes it a strategic addition to the brand’s growing physical retail network.

The store follows Jaypore’s signature design philosophy, centred on simplicity, functionality, and material honesty. Muted colour palettes and natural textures define the interiors, allowing the craftsmanship and detailing of the merchandise to take centre stage. The layout is designed to facilitate close product engagement, encouraging customers to explore the techniques, materials, and stories behind each collection.

A distinctive feature of the store is a hand-painted Warli art wall, created to reflect the journey of craft-making and transformation. The installation reinforces Jaypore’s commitment to celebrating Indian craft traditions and highlighting the artisan communities behind them.

Commenting on the launch, Manu Gupta, Vice President and Brand Head, Jaypore, said, “Colaba carries a spirit that is deeply resonant with Jaypore. It is a place shaped by culture, creativity and exchange. Opening a store here allows us to engage with audiences who appreciate authenticity and heritage, while presenting Indian craft within a location that has always celebrated diversity and artistic expression.”

The Colaba Causeway store houses Jaypore’s complete product portfolio across apparel, handcrafted jewellery, and home décor. Apparel offerings feature traditional Indian techniques such as gota patti, zardozi, zari, hand block printing, hand embroidery, Kalamkari, and handloom textiles, including Benarasi and Jamdani weaves, reimagined in contemporary silhouettes.

The jewellery and home décor categories highlight regional craftsmanship, including Dokra metalwork, Thewa, and Tarakashi techniques, further reinforcing the brand’s focus on preserving heritage crafts through modern retail formats.

Jaypore’s expansion in Mumbai reflects its broader strategy of measured, curated retail growth, with an emphasis on locations that combine cultural relevance and commercial strength. With the opening of its Colaba Causeway store, the brand continues to deepen its national presence while staying rooted in Indian craftsmanship and long-term market engagement.