580
/ 3
Min Read
Hilton, in partnership with Olive Hospitality, has announced the signing of its first 10 Spark by Hilton hotels in India, signalling a key step in expanding the brand’s mid-market presence in the country. These signings build on the strategic agreement established in 2024 to develop and launch 150 Spark by Hilton franchised properties nationwide.
Planned across major business and leisure destinations such as Bengaluru, Goa, Jaipur, Nashik, Mathura, Pune, Rajkot and Hyderabad, the rollout highlights a strategic shift beyond metropolitan hubs into emerging cities. This move is supported by enhanced connectivity, ongoing infrastructure development, and rising commercial activity, all of which are driving demand for branded accommodation.
Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton, said, “These signings demonstrate our belief in India’s hugely untapped mid-market segment and allow us a great opportunity to bring a wider network of new owners and guests into the Hilton ecosystem. We are targeting a mix of metro and non-metro locations to debut these hotels that will provide a new level of hospitality to India’s emerging domestic traveller.”
Spark by Hilton hotels in India will emphasise clean, practical design paired with reliable, consistent service standards. Public spaces are planned with adaptable seating, including shared tables and lounge-style setups, enabling guests to dine, work, or relax throughout the day. The offering also features a complimentary breakfast with regional selections, alongside a 24/7 retail area designed for added convenience.
Andrew Ling, regional head, focused service and all-suites brands, Asia Pacific, Hilton, said, “Spark by Hilton was created to bring the hallmark reliability of Hilton to a new generation of travelers who value quality, comfort and consistency at an accessible price point. As the brand takes root in India, our focus is on delivering the core Spark experience of thoughtful simplicity and elevated essentials, while adapting meaningfully to local preferences.”
Kahraman Yigit, Co-founder & CEO, Olive Hospitality, said, “What makes India unique is the diversity of its markets, and the need for a model that can scale across them without losing consistency. Crossing 10 signings is an important milestone and sets the tone for the pace of growth we are building together. With these first signings, we are building a pipeline designed for speed, reliability and long-term owner value. Our approach is centred on enabling efficient conversions, allowing owners to enter the branded ecosystem seamlessly while delivering a high-quality experience for guests from day one.”
Building on its growing presence in India’s midscale segment, Hilton continues to strengthen its expansion strategy through multiple partnerships. Its collaboration with Olive Hospitality follows earlier agreements with NILE Hospitality to develop 75 Hampton by Hilton hotels and with Royal Orchid Hotels for an additional 125 properties. Together with its existing pipeline, Hilton is on track to surpass 400 operating hotels across India in the coming years.
