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Hettich has strengthened its experiential retail presence in North India with the opening of a new Hettich Exclusive HeX store in Ludhiana as part of its broader expansion plans.
The outlet has been developed as an experience driven retail format where customers can explore the company’s portfolio of furniture fittings architectural hardware furniture lighting and built in kitchen appliances through curated walkthroughs. The store also provides design assistance services enabling customers to consult professionals for planning and visualising interior spaces.
The launch in Ludhiana coincides with the company’s silver jubilee celebrations in India as it continues to expand its network of experiential retail touchpoints across major markets.
Commenting on the launch, Rahul Thakkar, Director – Sales, Hettich India, said: “Ludhiana’s transformation into a city of modern homes and refined tastes reflects its progressive spirit. The appetite for high-quality, functional, and beautifully designed furniture fitted with premium fitting solutions is growing rapidly here. Our new HeX store brings award-winning German innovation closer to customers, giving them an immersive space to explore and experience our magical solutions.”
Hettich said the Ludhiana store forms part of its wider strategy to expand the HeX retail network across India during the year alongside its existing experience centres. The company continues to focus on delivering integrated interior solutions that cater to changing consumer preferences around functionality and design.
Founded in Germany Hettich has been present in India for 25 years. Its product portfolio spans furniture fittings architectural hardware built in appliances and lighting solutions for both residential and commercial spaces.
