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Hard Rock International, the parent company of the iconic Hard Rock Café, announced that it has ended its franchise agreement with Indian partner JSM Corporation, leading to the closure of all outlets in the country.
The brand, globally associated with rock music, entered India in 2005 with its first outlet in Mumbai’s Worli, launched by Sanjay Mahtani and Jay Singh under JSM Corporation. Over the years, it expanded into major metropolitan cities.
Around 2017, Jay Singh exited the company, making way for Bengaluru-based Embassy Group Managing Director Jitendra Virwani to buy a stake in the firm.
Now, 10 Hard Rock outlets across Bengaluru, Chandigarh, Chennai, Hyderabad, Kolkata, New Delhi, and Pune will shut down.
“However, the Hard Rock Hotel in Goa, which is operated by a different entity, will remain open,” Hard Rock International informed. The company, however, did not specify whether the shutdowns would take effect immediately or be phased in over time.
