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Daryaganj has strengthened its presence in Aerocity with the launch of its second outlet, introducing a premium format, Daryaganj Gold, at GMR Square. The opening marks a strategic expansion in a high-footfall hospitality and retail destination.
The new outlet offers seating for over 150 guests and represents an elevated, experience-led dining concept. First introduced in Bangkok earlier this year, the format has now been brought to Delhi as part of the brand’s broader domestic growth strategy.
The offering builds on the brand’s established North Indian menu while introducing an exclusive Daryaganj Gold selection. The expanded spread features a dedicated chaat section along with new additions such as Dahi Bhalla Bingsu, Gol Gappa Trio, Mushroom Ram Ladoo, 24 Karat Mutton Biryani, Daryaganj Daulat Ki Chaat, and India Gate Avocado Bhel Puri. The restaurant also continues to serve its legacy dishes rooted in recipes dating back to 1947, including Jelly Fruit Cream Custard and Nargasi Kofta.
The kitchen operations are led by Chef Gaurav Pandey, while Chef Deep Chand Dobriyal continues to oversee the brand’s core menu. The outlet also features an open kitchen format and introduces experiential elements such as “Five Senses Curries,” designed to engage diners through preparation and presentation stages.
The format incorporates experience-led elements such as a live tawa and chaat station, chef-curated dining interactions, and scheduled programming like Studio Nights featuring live and curated performances. The outlet also offers private dining rooms for groups of 8, 12, and 20 guests, catering to both social gatherings and corporate dining needs.
Amit Bagga, Co-Founder and CEO of Daryaganj Restaurants, said, “This is truly a full-circle moment for us. Seven years ago, around this time, we opened our very first Daryaganj restaurant here at Aerocity. With Daryaganj Gold now at GMR Square, Aerocity, we return with a much bigger, more elevated and immersive experience. Over the years, the response from guests here only kept growing. There were days when we had to turn people away, even on weekdays, and we consistently heard feedback asking for more space. Daryaganj Gold is our answer to that continued demand, allowing us to welcome more guests while presenting the brand at a grander scale.”
The ‘Gold’ branding draws inspiration from Swaran Jaggi, linked to the legacy of founder Kundan Lal Jaggi, and reflects the brand’s positioning for this elevated format. The company plans a calibrated rollout, with one Daryaganj Gold outlet per city across key markets.
The launch also mirrors a wider trend in the hospitality sector, where established restaurant brands are introducing premium, experience-led formats with differentiated menus to drive deeper customer engagement and repeat visits.
