Culture-led sneaker brand Comet makes its e-commerce Debut on Myntra

Myntra, India’s leading fashion, beauty and lifestyle destination, today announced the launch of Comet, a culture-first sneaker brand known for its distinctive design. With this association, Comet makes its e-commerce debut, making the collection accessible to Myntra’s 75 million monthly active users while further strengthening Myntra’s compelling portfolio of sneakers that resonate strongly with Gen Z and millennial shoppers.

 Since its inception, Comet has adopted a product-first approach to brand building, supported by in-house design and development. With its debut on Myntra, Comet brings a curated range of 40+ styles, including its most-loved sneaker styles such as the X Lows, Aeon V2, and Alter. To mark the launch, Comet has also introduced the X Lows Polaris, which will be unique to shoppers on Myntra.

 Commenting on the e-commerce debut of Comet, Ritesh Mishra, Head of Category and Revenue, Myntra said, “Comet has distinguished itself through a sharp design language and a deep-rooted community connection that resonates with the trend-forward shopper. The brand’s launch on Myntra aligns with our focus on offering trend-forward, culture-first brands that resonate with India’s new-age customers. With additions like Comet, we continue to strengthen our portfolio of brands that play a role in  shaping India’s contemporary sneaker culture.”

 Speaking on the partnership, Utkarsh Gupta and Dishant Daryani, Comet’s co-founders, said, “Myntra has consistently shown that they understand and champion the brands they partner with. At Comet, every decision has been shaped by staying close to our customers, and that foundation remains unchanged as we grow. Launching on Myntra allows us to scale that belief to a wider audience.”

Built on the “Never Shy, Never Sorry” ethos and a strong focus on design and experimentation, Comet has emerged as a notable name in India’s evolving sneaker and streetwear landscape. Known for its bold silhouettes, vibrant colourways and limited-edition drops, the brand draws from cultural nostalgia and distinctive storytelling, with a sharp emphasis on product design.