Converse Steps into Chennai with Its First Store at Phoenix Marketcity

In partnership with Bhaane Group, Converse has launched its first South India store, debuting in Chennai. Located at Phoenix Market City, the store brings Converse’s global legacy of street culture, creativity, and individuality to a city known for moving to its own rhythm unfiltered, expressive, and unapologetically original.

Chennai is a city where movement is a language, whether through rap and hip-hop, street dance, or surf culture. This bold creative pulse closely mirrors Converse’s own heritage as a brand embraced by athletes, musicians, dancers, creators, and those independent enough not to follow. The brand sees in Chennai a community that does not wait for permission to be itself and that spirit forms the foundation of this launch.

With the opening at Phoenix Market City, Converse introduces its iconic silhouettes including the Chuck Taylor All Star and Chuck 70, alongside newer expressions such as the Chuck Taylor Lo CTA Classic Suede, Converse Omega Trainers, and more. More than a retail destination, the Chennai store has been designed as an experience led space one that reflects the city’s creative energy while allowing consumers to explore the brand on their own terms, at their own pace.

This launch strengthens Converse’s voice in India’s evolving street-culture conversation, enabling the brand to connect more closely with local creators through immersive retail spaces that remain true to its cultural DNA.

The Converse store is now open at Phoenix Market City, Chennai.

Converse is an iconic lifestyle brand with over 115 years of heritage, born in sport and adopted by culture. The brand provokes and enables those independent enough not to follow to challenge convention and defy conformity. Through expressive, inventive footwear and apparel, Converse inspires people to move confidently, play fearlessly, and connect authentically.

Converse is part of NIKE, Inc., and also distinctly itself.