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Lifestyle brand Beverly Hills Polo Club has introduced a new operating structure in India through the formation of its wholly owned subsidiary in the country. The move marks a transition from a licensing driven model to a company owned structure supported by a franchise operated platform. According to the company the revised framework is intended to provide greater control over brand positioning customer experience and market execution in India which it identifies as an important growth market globally.
Under the new structure Beverly Hills Polo Club will adopt a multi partner multi-channel and multi category strategy focused on widening distribution and enhancing operational efficiency across various retail formats.
Ajay Bindroo, Managing Partner at Beverly Hills Polo Club said, “India is not just a growth market, it is a strategic global priority for us. Moving to a franchise model allows us to take mutual ownership of our brand narrative, deepen market engagement, and execute with precision. With a strong partner ecosystem and a clear roadmap, we are confident of building a high-quality, scalable platform that delivers sustained long-term value.”
Beverly Hills Polo Club has entered into a partnership with RJ Corp to expand its Exclusive Brand Outlet network across India. The brand is also enhancing its presence in department stores through Shoppers Stop by increasing its shop in shop footprint in major cities. Alongside this the company plans to strengthen its multi brand outlet network to improve reach across emerging markets.
The company stated that digital commerce and direct to consumer channels will continue to remain key focus areas as it works towards improving customer engagement and expanding its online capabilities in India.
Eli Haddad, Founder of Beverly Hills Polo Club said, "India represents one of the most compelling growth markets for the Beverly Hills Polo Club brand. With its scale, evolving consumer landscape, and strong affinity for global lifestyle brands, the opportunity is both immediate and long term. Our India partnership allows us to build the brand in a structured and meaningful way, with the right foundation to scale across key markets while staying true to our heritage and positioning."
Varun Jaipuria, Director at RJ Corp added, “Adding Beverly Hills Polo Club to our portfolio marks an exciting new chapter in our retail journey. India's appetite for premium lifestyle brands has never been stronger and Beverly Hills Polo Club resonates deeply with the Indian consumer. With our deep retail expertise, we are committed building a retail footprint where all our consumers connect with the brand's complete portfolio, making BHPC a leader in India’s premium casualwear segment.”
Kavindra Mishra, Managing Director and CEO of Shoppers Stop said, “At Shoppers Stop, we are committed to bringing the best of global brands to Indian consumers. Our partnership with BHPC strengthens our premium lifestyle portfolio and allows us to offer customers a compelling brand experience within our stores.”
