Ajmal Perfumes Fast-Tracks Retail Growth with 170-Store Target

Ajmal Perfumes has strengthened its retail presence in India by opening new stores across prominent Tier II and Tier III cities, reinforcing its growth strategy beyond metropolitan markets. The expansion comes at a time when demand for premium and lifestyle-driven fragrances is witnessing strong momentum in emerging urban centers, fueled by rising disposable incomes and evolving consumer preferences.

Recognizing the increasing appetite for aspirational beauty and fragrance products in smaller cities, Ajmal is accelerating its market penetration through a combination of new city entries and multiple-store formats in high-potential regions. The strategy reflects the brand’s growing emphasis on “Experiential Retail,” aimed at creating stronger consumer connections through accessible physical touchpoints across regional India.

Through these new outlets, Ajmal plans to enhance customer engagement with immersive in-store experiences, including fragrance discovery sessions, personalized consultations, product trials, and curated collections tailored to local tastes. Backed by local manufacturing capabilities and its specialized 30-day maceration process, the brand continues to deliver international-quality fragrances while maintaining nearly 32 percent cost efficiency for Indian consumers.

Abdulla Ajmal, CEO, Ajmal Group, said, “India is one of the most exciting fragrance markets globally. We are accelerating our retail expansion with a target of 170+ exclusive stores by the end of 2026. Tier 2 and Tier 3 cities are at the heart of this strategy, as we see a strong shift towards premium fragrances driven by consumers seeking authenticity, quality, and heritage-led Oud offerings with contemporary appeal.”