W, Indian women’s wear brand, launched its first store at Mumbai’s T2 airport. The brand is also gearing up to add 40 new stores across India by the end of 2014. Following the opening of this franchise store, the brand now has over 155 stores in various cities and aims at expanding its retail foot print further to cater to the needs of its customers.
Spread across area of 440 sq ft, the store offers a complete range of fashion wardrobe making available the best of Indian silhouettes and style under one roof catering to the need of travelers. It exhibits spring summer collection, artistically blended with distinctive modern and Indian prints.
Commenting on the store launch and expansion, Anant Daga, Chief Executive Officer, W, TCNS Clothing Company, says, “We are delighted to announce the launch of the brand’s first airport store in Mumbai. Providing great shopping experience with superior merchandise and service has always been our priority. With our aggressive expansion plans in tier I and tier II cities, along with the overwhelming response across the nation, the launch of this store is inevitable for us. We will continue to expand aggressively and cater to the needs of more and more women.”
W by TCNS Clothing Co Pvt Ltd is a mirror for the new age Indian woman who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride.