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Indian Cookery Pvt. Ltd (ICPL), a chain of restaurants is on an expansion spree. The company has recently announced a plan to give special opportunity to aspiring women to be the franchisee of the brand.
Speaking on the occasion Master Chef Sanjeev Kapoor said: “We would like to play a small role towards empowering women entrepreneurs by making franchises available to them on a special basis till 31st October this year. Our success so far came through our passion, dedication, energy and understanding of the Indian consumer. Our mission now is to approach dining with the same passion and to leverage our consumer insights to build world class restaurants in India and around the globe.”
With around 25 restaurants in over 12 cities across three countries (ICPL) is looking for a huge scale up of its operations and targets to reach 100 restaurants by next year based on different themes and cuisine styles. The company has partnered with Better Value Brands to boost its expansion.
ICPL has brand like Khazana, The Yellow Chilli, Indii, Options, and Hot Rocks under its portfolio. Two new concepts are about to be launched: Sura Vie, will be a Lounge Bar that features contemporary live Indian music while Pin Yin Café will be for casual Asian Cuisine.
ICPL is looking for franchisees for Khazana, The Yellow Chilli and Pin Yin Café in 40 select cities as part of this new initiative to empower women entrepreneurs.
